In 1998, Absolut Vodka approached The Art Guys to create a billboard advertisement. The Art Guys proposed a 1,000 Coat of Paint billboard, with a giant foam Absolut bottle and the words "Absolut Art Guys" painted over a 10-month period by That's Painting Productions, a Houston-based painting company. The billboard, located in Houston on the 610 West Loop at the corner of Post Oak Boulevard, was so successful that it was replicated in Miami and Los Angeles.