"SUITS: The Clothes Make the Man"
The Art Guys with Todd Oldham (1998-1999)

"...an all-out, super-public, totally social, transcontinental art event." - Dave Hickey

The Art Guys leased advertising space on specially tailored business suits designed for them by Todd Oldham. Then beginning in July of 1998, they wore these SUITS for a year throughout the United States, advertsing for their "clients.". There were 62 embroidered logos from 56 different companies on each SUIT. The SUITS are now in the collection of the Museum of Fine Arts, Houston.

selected images

selected video

ABC News 13 Houston
CoolFilms documentary

CoolFilms documentary

CBS News Sunday Morning

CNN Fortune

Watch The SUITS documentary on VIMEO produced by Zenfilm.

[left] SUITS movie poster by Chris Lockwood, first printed in the Tampa Tribune in 1999 as part of the project "Art in the News" curated by Jade Dellinger

selected exhibtions
Agency: Art and Advertising
curated by Kevin Concannon, John Noga
installation at McDonough Museum of Art
SUITS courtesy of Museum of Fine Arts, Houston

Agency: Art and Advertising
curated by Kevin Concannon, John Noga
catalog (PDF)

SUITS: The Clothes Make The Man
Harry N. Abrams, Inc. Publishers

The Art Guys explore the connection between fashion, art, and commerce in this landmark conceptual piece. The two Houston-based artists spent a year crisscrossing the country wearing suits by designer Todd Oldham on which they had sold advertising space to 56 American companies. Suits captures-through photographs, essays, and an interview with The Art Guys-the story of their often hilarious experiences in their guise as human billboards. Includes essays by Dave Hickey, Shaila Dewan and a discussion between The Art Guys and Todd Oldham.

available through Amazon

SUITS advertisers:
Absolut Vodka
Aerial Communications
Amoeba Music
Arctic Zone
Art Car Park
Art Incorporated
Bank United
Barry Whistler Gallery
Conniseurs Guide LA
Council of Fashion Designers of America (CFDA)
Creative Time
Cullen Ranch

Daily Review Cafe
Double Dog Studios
Eugene Binder Art
527 Gallery
Gary Fischer Bicycles
The Hall Group
Harry N. Abrams, Inc.
Krispy Kreme Doughnuts
Larry's Markets
La Strada
Looking At Art
LUXE arts
Marks Family Dealerships
The Mils Corporation
Motorola Talkabout
Philip Morris, Inc.
R. Chaney & Co.
San Jose Museum of Art
Scottsdale Museum of Contemporary Art
Scott Sommers, P.C. Attorneys at Law
Stan & Lou
Suds Auto Detail
Taco Cabana
Tattoo City
Technical Risks
Texas Art Supply
Texas Junk Company
That's Painting Productions
Timex Corporation
Todd Oldham
Track 16/Smart Art Press
Western Lithograph
Willis, Bricker & Cannady Architects

selected essays, articles, press

"Absolutly for Sale" by Shaila Dewan, Houston Press, 1997
The Art Guys' guise: For their latest project, Houston's gonzo performance artists turn suits into a piece of work, Robert Philpot, The Fort Worth Star Telegram, 1998 [article]
The Art Guys Get Legit by Dave Hickey, SUITS: The Clothes Make The Man, Harry N. Abrams, Inc., Publishers
Selling of the Selling of the Selling of the Brand: Old Idea, New Hollywood Treatment by David Wenger of ID University
Art Guys Issue "Final" Statement Regarding Morgan Spurlock/SUITS Controversy by Troy Schulze of HoustonPress
The Art Guys Issue Final Statement Over Morgan Spurlock Suit Controversy by Steve Delahoyde of Mediabistro

All materials copyright© The Art Guys ®. Unauthorized use prohibited.